When your pay as a writer is based on page views, then I suggest building a strong social media presence to further your writing career.
Before all our eyes were consuming online media, writers could argue it was harder or easier to get paid for their writing.
Nonetheless, in this online media world writers can still get paid up front for published pieces; however, a required page view count can either hinder income or tack on a bonus amount.
For example, Parent Co. pays $50 for a piece and offers social media share bonuses the author tracks. After 30 days if the piece has so many social shares, then the writer will receive a bonus depending on the amount.
So, how can you build a strong social media presence to enhance your writing career? Simply get started!
1. Create a Facebook page to build a strong social media presence for your writing.
For my writing, Facebook is the number one source for page views (I found this on Google analytics). This means I should work on building my Facebook presence so when I do share a piece from Her View From Home or from my blog more followers see it.
The key to Facebook is to share often and to mix up what you share. I’ve learned Facebook’s algorithm doesn’t like showing direct article or web page links so I post a photo with a lead and the URL of my post.
Tips for running a Facebook page:
- You should post videos, status updates, articles and photos from other Facebook pages in your niche. That way, you show your audience not just your writing, and you can network by supporting other writers.
- Moreover, micro-blogs can also increase your Facebook presence, which is when you publish a long status with a short story or thought. For some reason these do well with engagement and Facebook page interactions.
- Join Facebook groups in your niche so you can share your latest piece or opt-in during promo days or ask questions from those more experienced.
2. Create a Pinterest account to build a strong social media presence for your writing.
Pinterest is where it’s at for driving traffic to a blog or your writing posts. I can’t believe I waited so long to create a Pinterest account and take it seriously.
Although Pinterest is actually a search engine rather than a social media account, people tend to group Pinterest in with social media. Pinterest is a search engine (think about how people search with Google) that relies on finding specific keywords to group articles into. There’s not a commenting or sharing aspect on individual pins or profiles like you see on Facebook or Instagram on a daily basis.
Tips for running Pinterest:
- Create boards your audience is interested in. Do not base boards solely on your interests.
- Make your first board contain your writing work only and label it so.
- Pin the suggested vertical posts of at least 735 px by 1102 px with a great image and title using keywords. If you pin from your blog, then make sure your URL is on the pin.
- Join as many group boards in your niche as possible in order to network and increase odds of re-pinning.
- Invest in an automatic pinning program, like Tailwind, so you don’t have to manually pin the suggest 25-30 times a day. With Tailwind you can schedule out as far as you wish and forget about Pinterest until you need to schedule again.
3. Create an Instagram account to build a strong social media presence for your writing.
If you are passionate about photography and can post 2-3 high quality photos a day to go with your writing, then Instagram is a good social media outlet for you. However, Instagram is pretty limiting when it comes to sharing your links for posts or published pieces.
There are a few solutions, one being a site called Linktree. With this application you can post one link to your Instagram biography that holds all the links you want available for your audience. A person simply clicks the link and will be shown the titles of your most recent posts to click.
A draw back of Instagram I’ve had experience with is it’s difficult algorithm. Instagram shows you the most popular posts rather than listing the posts in chronological order. You can see why this would be difficult for small businesses, freelancers or bloggers.
Unless you have a very appealing Instagram feed and really work hard to build a following, you may have trouble driving a lot of traffic to your writing/blog.
4. Create a Twitter account to build a strong social media presence for your writing.
Remember when Twitter first came out, and it was a lot like teenagers posting 120 characters of whatever they wanted. Well I do, and believe it or not Twitter can be used for more than posting the random thoughts of immature teenagers.
Twitter can be a great platform to network with other writers and to just get your links and posts out to another social media platform.
I’ve had about 300 followers on my Twitter account since June 2016, and if I actually worked at gaining followers I think I could get plenty more. On Instagram people often care about how many people a person follows versus how many people are following the person. With Twitter the followers vs followees ratio isn’t as important.
There you have it. The social media platforms laid out for you to try.
I recommend focusing on 1-2 social media presences to really build a strong following. If you stretch yourself too thin, then all you’ll be doing is focusing on social media instead of your writing. So, if you enjoy Facebook and Pinterest more than Instagram and Twitter, then focus on those two at first.
Also, make all social media accounts n’sync with each other. When creating social media accounts for your writing, you want to make sure the names, headshot and biography across all accounts are the same. This makes finding you on the Internet easier than if you’d choose a different name for each profile.
What’s your favorite social media platform to use to get more eyes on your writing? Have another one to add to this list? Let me know in the comments below.