Wow, it’s been a while since my last blog post. So sorry for the absence, but I was busy hustling! 😉
You see, I finally created my first product to sell through my website AND to my email list. It’s because of this one product that I made my first blog income EVER. Yes, you read that correctly.
I’ve been blogging for Purposeful Writer for an entire year (with some breaks here and there), and I didn’t make one cent. Today, I find comfort in knowing I’ll have this evergreen product to make passive income with FOREVER. Yes, you read that correctly.
Another sweet thing is I didn’t need a gigantic amount of traffic in order to make my first blog income. My average traffic is only 1,000 page views a month. My email list isn’t huge either.
So, I thought I’d use this blog post to share how I made my first blog income in order to encourage those fellow bloggers and writers who haven’t made an income yet.
1. Focus on building your email list/subscribers.
I would say this is the most important tip to follow. If you want to monetize your blog from creating your own digital or physical products, then you need to focus on serving your readers and building your email list.
How do you do this?
Well, you create blog posts that answer the questions your audience may be asking. You also create freebies (opt-ins) that will benefit your audience. The more freebies your audience signs up for, the bigger your email list will get.
My most popular freebies are:
- 31-Day plan to build your freelance business from scratch
- 5-week free course called “Writing with Confidence”
- 50 Online Publications That Pay For Articles
You can find them all here as a part of my free resource library if you’re interested.
Once you have people on your email list, please don’t neglect them! Send a weekly or bi-weekly newsletter to your readers with helpful tips or advice in your niche. You do not want the people on your email list to forget about you, because then they won’t buy your product in the future when you launch.
2. Think of a product that applies to your blog niche while solving a major pain point your audience has.
This point is also very important when trying to monetize from digital or physical products. You must know the pains of your audience before you create the perfect product.
My blog caters to mostly female writers who are (or aspire to be) freelance writers, bloggers and entrepreneurs. Throughout my research, I noticed a strong trend of lacking writing confidence among my readers.
So, I created the “Writing With Confidence” 5-week free course to see if anyone would be interested in becoming a more confident writer.
Turns out the free course ended up being one of my most popular freebies, so I created an ebook to help any female writer struggling to overcome common hurdles of writing: “Write With Confidence“
You want to follow this method for yourself as well, when you’re thinking of creating your own product. Simply, find out a major pain point your audience is dealing with, and give them a really good product that will help your audience overcome.
3. Create and finish that product!
I had been wrestling with the idea of writing an ebook for a long time ya’ll! Why a digital product?
- I’m not that big into affiliate marketing (unless it’s a product I bought to help my business grow).
- I don’t like the thought of advertisements being on my website.
I seriously spent months debating on whether or not I should write this ebook and launch it. It wasn’t until March 2018 that I 100% decided to commit to writing my first ebook, “Write With Confidence.”
The biggest obstacle for me wasn’t thinking of ideas or which chapters to write. The biggest obstacle for me was simply sitting down and writing the ebook. At the time, I was working 15 hours a week outside of the home while taking care of my toddler and maintaining a household with my husband.
If you have a family or a full-time job (or both), then you know the struggles of working on a side passion or side hustle. After I committed to staying up late after my daughter was asleep, then I started to get serious work done.
Sometimes the hurdle isn’t creating the product, but simply finishing the product.
It took me 2 months to write “Write With Confidence” and about a month to design, edit, publish and plan my launch. So, 3 months total I worked on my first product and now I made my first blog income!
*Keep in mind* “Write With Confidence” is a 107 page self-help guide to gaining confidence in writing. Your digital product doesn’t have to be that long. As long as the product is useful and hits a pain point for your audience, then you can sell it. I know some bloggers who make passive income off of an 18-page digital product.
4. Launch the product to make your first blog income.
Believe it or not, I’ve heard of people who finish a product and then wait months to launch it.
Emily from My Adaptable Career has some wise words about launching your product in her post, “How to launch a product when you’re terrified of launching.” Ultimately she says to stand fear in the face and move past it in order to get your product out there.
Emily also wrote in an email recently (yes, I’m a part of her email list and I love it) that you should not let your list size determine when you should launch your product. Her rule of thumb? As long as you have 100 people on your list, this means your freebies and blog posts are resonating with people other than friends and family.Your email list doesn't have to be a certain magical number to launch a product. It's just the bigger it is, the more sales you most likely will receive during the launch. Click To Tweet
I only had 150 people on my email list when I launched “Write With Confidence,” and I’m so happy I didn’t wait until my subscribers reached a “magical” number like 1,000 or 500 before launching. Otherwise, I would be writing about making my first blog income right now.
5. Watch the money get deposited into your account.
I made my first blog income off of my first product, and now I will continue to make money off of it as long as I set up effective sales funnels and continue to lead my audience to the product.
From the beginning, I always said that even if only one person purchases “Write With Confidence” then I will be satisfied with the product I created.
I just wanted to help one woman gain confidence in her writing. So, I will continue to be ecstatic whenever I see a copy of my ebook sold. I’m not happy simply because money is being deposited into my account, but because it’s another person being helped. Another person deciding to continue to chase her dream of writing.
You can do this, too!
You can make your first blog income from selling a product AND help people at the same time. You just need to start.
What I’m working on today to increase my blog income
My favorite blogging mantra so far is: “Work smarter, not harder.”
This phrase sums up the road to making passive income from your blog perfectly. So, with Purposeful Writer I’m going to continue to do the following to increase passive income:
- Set up effective sales funnels that lead to my digital products
- Create a couple more great freebies/opt-ins for my audience
- Create more digital products for my audience (probably another ebook or course)
- Continue to build relationships with my readers through blog posts, social media and emails
I hope this blog post encourages you to think about creating a digital or physical product for your audience.
No matter what niche your blog or website is, you can create a product that helps overcome a pain point for your readers. If you haven’t made your first blog income yet, then creating a product is the way to go.
Have you created a digital or physical product to sell on your website? If so, I’d love for you to share in the comments! If not, what’s stopping you?
Jessica Kromer – Purposeful Writer