Ever feel stuck when writing a blog post? Ever feel like you’re not quite reaching your audience? Or perhaps you’re a newbie blogger looking for the facts before you start on your blogging venture.
Well, I’m here to help a sister (or brother) out!
The thing about blogging is it’s way more than writing and pushing publish. If the bones of your blog post aren’t there, then your words most likely won’t reach the people who need to read them. This happens thanks to two major things: lack of appeal toward your blog post and lack of traffic to your blog post.
For example, you could write the most amazing blog post ever – in history of your niche, BUT if the headline doesn’t grab anyone’s attention with keywords or interest, then no one will read your amazing post in the history of your niche.
Therefor, I’ve compiled five writing tips I follow religiously before posting content to my blog.
Don’t have time to read this post? Get the free CHECKLIST below.
These 5 tips, when followed, will create your next successful blog post. One you’ll be proud to share across all social media outlets for all eyes to see.
1. My audience will gain something much needed from this post.
I love the stories each individual blog shares. Every time I read someone’s post, I look forward to learning about, embracing, relating to, or feeling something important. The main point is your audience needs to gain something from reading your well thought out words.
A blog post can: teach someone how to crochet or create an Etsy product, open up a world to someone who needs to relate with another, give someone struggling hope to move forward or ask for help.
Make sure your posts add something to your readers’ lives. There’s already enough nonsense on the Internet, we don’t need to add more. 😉
2. My blog post illustrates a story
Along the lines of sharing good content, make sure to use meaty imagery, metaphors, similes, and personification to paint a picture. Active voice instead of passive voice helps paint a picture for your readers as well.
Don’t just tell how your day went – show how your day went.
For example, here’s a tell vs. show
Tell: My morning was horrible.
Show: It all began with my alarm clock going off loudly at 6 in the morning. My day to sleep in became quickly ruined with every BEEP BEEP BEEP ringing in my ear. That’s when I jerked out of bed, and realized the worst was yet to come.
Your readers enjoy descriptive words and paragraphs that pull them in. If you have trouble with this particular part of writing, check out these writing prompts in order to practice.
3. My blog post consists of short paragraphs with a mixture of long and short sentences.
Readability is key when thinking of a successful blog post.
I learned in a college course dedicated to online journalism that blog posts are not the typical “5 paragraph” structure you may have learned in school. You know the one: introductory paragraph, body, and concluding paragraph.
With so much different content online, you have a limited time to catch and keep your readers’ attentions.
Keep paragraphs 3-4 sentences long. Switch up your sentence lengths with short-to-the-point sentences and longer descriptive sentences. Also, your blog content lengthwise should be more than 300 words and up to 1,500 words max.
Your audience will notice the variety and appreciate the skill of keeping their attention. They’ll more likely be lead to read more of your posts afterwards.
4. My blog post has an attention-grabbing headline with strong keywords.
I’m not gonna lie, I myself have struggled with this step more often than not. Search Engine Optimization, keywords, Google ranking – what is all of that anyway?
Even if you write the most amazing blog post in your niche (again) your audience won’t find it without this important step.
For help, I use a free amazingly cool site which gives a “score” for each headline I come up with. You just type in the headline, press “analyze now,” and go from there. It’s a great tool to make sure each blog post headline uses strong keywords, is the correct length, and more.
Seriously, it’s been a blog saver for my posts. I highly recommend you use it to improve your headline ranking.
5. My blog has beautiful images for social media, Pinterest, opt-in offers, etc.
Last but not least, images help tell your story immensely so do not slack on images. Seriously.
When readers click on a blog post only to find an overwhelmingly block of text staring them in the face, do you think they’re going to stick around very long? Not so much.
People don’t want to see a block of text. Images help break up your content in order to make your post more visually appealing. Adding headers also helps break up your text.
For every blog post I make sure to have at least 2 Pinterest images, 2 social media images, 1 feature image, 1 opt-in offer image or more that go together visually.
I’ve gotten free stock images from multiple sites. This post from Elna over at Twins Mommy helped greatly when I ran out of free stock images, and I started scrambling for some cohesive photos to use within posts and on social media.
I use Canva to edit all images for Pinterest and social media.
Whatever you do, do not copy and paste images off Google or other peoples’ sites without permission. This is illegal, and you can get fined. Read this blogger’s horror story as a warning.
I hope this blog post helps your writing and blogging journey! Let me know if you have any questions in the comments below. I’d love to answer them. 🙂
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