The writing content you publish on your blog is important, because it is the first example of work your audience sees.
I disagree with bloggers who say writing isn’t the most important part of your blog, because if I see more than one typo or error in a blog post I’m gone.
A blogger loses my readership if there’s sloppy text or a useless message in a blog post, email or social media post. I know this isn’t just me.
So, here are five tips to write better content for your blog.
1. Use Short Paragraphs and Break Up the Text to Write Better Content
Writing online content is completely different from writing print content. Take a look at a magazine article and compare it to an online article.
You’ll notice online content contains shorter paragraph, shorter sentences, more images and more headlines compared to print.
There’s a good reason for this. I learned in an online journalism course that online users have shorter attention spans when reading. Therefore, the reader needs these characteristics in online content to stay engaged and to keep the reader from clicking away.
If a lot of people read your content on a mobile device, then it’s best to follow the maximum of three sentences in a paragraph rule. You’d be surprised what 5 sentences verses 3 sentences looks like on a phone’s small screen.
To keep the reader from feeling overwhelmed you should break up the text with:
- Good quality images related to the blog content
- An opt-in offer/freebie sign up box related to the blog content
- Bullet points or numbered lists
- Headings that separate the blog content into subcategories
2. Use Active Voice to Write Better Content
When I worked as a writing tutor in college I witnessed a lot of passive voice instead of active voice. The number one rule is: active voice makes your writing stronger and you should write in active voice whenever possible.
If you’re struggling with the difference between active and passive voice, then Owl Purdue breaks it down clearly.
If you’d like to see where your blog writing stands when it comes to voice, then I suggest downloading the Yoast SEO plugin. There’s a free version or a paid version. I only use the free version at the moment, and as you can see in the screen shot below I can see the percentage of passive voice in the text.
I can even click the eyeball icon to the right and the areas of the text will be highlighted if it’s passive voice. Visually seeing this percentage is a great way to edit my writing to make it as much active voice as possible before publishing every post.
Tips to use Active Voice:
- Eliminate “that” always to write better content.
- Restructure your sentences to use “by the”, “as”, “is”, “was”, “were”, and “been” less frequently.
- Structure sentences “subject” then “action” Ex) “Billy plays catch with the dog” Billy is the subject who is performing the action of play.
3. Construct “Meaty” Posts to Write Better Content
When I brainstorm post ideas I always think “more useful content over fluff.” A lot of bloggers think they need to post 3 or 4 times a week to drive traffic to their blog. However, bloggers need to think what kind of traffic they are getting.
For instance, if your post is only 300-500 words long are you driving the type of readers you think will read more of your content or purchase a product from you down the road?
Instead of posting mediocre content 3-4 times a week, why not post one well-researched, useful, longer post once a week?
Elna Cain of Twins Mommy does an amazing job at creating meaty evergreen blog posts with great content for her readers. So much so, that every time I click on Elna’s new blog posts I know I’m going to read valuable information and it’s going to be worth my time.
For example, Elna’s post 13 Free Ways to Boost Engagement on your New Blog doesn’t just give a couple sentences after each way to boost engagement. She goes into detail and provides lots of helpful information for all 13 ways. Elna adds to the conversation, rather than repeating what’s frequently been said.
You want your readers to keep coming back for more, and Elna’s posts radiate great content.
Tips for “Meaty” Blog Content:
- Write at least 1,000 – 1,5000 words per post
- Write evergreen content: content in which the details don’t change a lot over time
- If it’s not evergreen content, then make sure to update posts as changes occur
- Publish useful information for your audience, rather than rambling fluff
4. Use Editing Services to Write Better Content
For those of you who maybe don’t consider yourselves strong content writers due to grammar, then please use the amazing free services online to help you.
Grammarly is a great free resources you can use to literally check any writing before emailing, hitting publish or creating an image with text.
On the other hand, if you have some extra cash in your budget you can pay for the paid version of Grammarly or you can support a fellow blogger out. There are some great bloggers who offer editing services as part of their business.
5. Get Personal to Write Better Content
We as humans love connecting with other human beings. How do we do this in our blog posts?
Connect with readers more by opening up and using personal examples from your own life. Usually you’ll find this personal connection in the beginning of the blog post. However, the connection can be spread throughout.
For example, if a reader knows you’ve struggled with getting steady traffic to your blog, then he/she will connect with you and read further to learn how you gained more traffic. Show the reader your statistics. Tell the reader how the drop in traffic made you feel or how the drop affected your business.
Blogging is all about connecting and showing the reader you’re not just a robot on the other side of the screen. You are an actual human being who feels and struggles with the same things the reader does. Show them!
I hope these 5 tips help you write better content for your blog and more. If you already do all of these things, then you’re most likely creating great content your audience keeps coming back for. Nice job!
Were these tips helpful to you? I’d love to hear your feedback. Let me know in the comments!
Jessica Kromer – Purposeful Writer