Have you ever found out someone you thought was being real actually wasn’t being real at all? Perhaps you experienced this as a child growing up, in school or at a job with a co-worker. Do you remember how the truth made you feel?
Well, I’ve encountered this situation a couple times, and it made me feel downright betrayed and disgusted.
The most recent encounter was with a fellow mom blogger. I discovered her Instagram after she followed mine and we connected over both being young moms who blog and have a daughter around the same age.
Her blog was under maintenance at the time, but I told her I loved her style and looked forward to reading her content when the blog was up and running again. Fellow mom blogger thanked me and said she loved reading my blog content.
Now, I thought I had actually met a mom blogger friend, someone I’d continue to connect with and we’d lift each other up by supporting blog posts and Instagram posts.
Well, about a month later she unfollowed me. I wasn’t upset necessarily about this, because I know people can purchase software that automatically unfollows, likes, and comments other people’s photos.
I was upset when I went to her page where she posted a photo with a caption about Instagram being “misleading” lately. Fellow mom blogger stated she wanted to use Instagram to make real connections and to meet other moms during the isolating moments of motherhood.
Well, I call bull crap.
When fellow mom blogger started following me I had more Instagram followers. Right now she’s sitting with 13 k followers while following 1 k. Let’s be honest, she’s just interested in numbers, not real connections.
In my opinion, she lost what would have been an avid reader of her blog, which is what matters in the end. What matters is people reading your stories and gaining something from your words; not that someone is following you on your social media accounts.
Now that my anecdote (mini rant?) is over, here’s why you should be real with your readers:
1. Sustainability And Growth
When you’re real with your readers you are most likely to form a true connection so readers keep coming back for your content. A returning audience leads to blog sustainability, growth and the forming of real relationships with other human beings. I know I might be a tad in the clouds when I say this, but I’d hope to gain real relationships rather than superficial ones any day.
When you make a connection with your readers you can learn what they’re struggling with, what makes them tick, and what they need in life to be successful or happy. Within this connection you’re also sharing stories with your readers that they relate to. In this real exchange you can tailor your writing to their needs, and make sure you’re giving them content they need and want.
2. No Facade To Keep Up With
When you’re fake with your readers you have to keep up this facade over and over and over again whether it be through email, blog posts or social media comments. Usually the facade doesn’t work!
For instance, if you just want to have as many followers on social media as possible you can try to be fake, but this may not end well for your blog, brand or business.
Fellow bloggers and followers aren’t stupid. They most likely know when a person isn’t being genuine. In this age of social media and looking people up with a few key taps and google search, anything can be found. In the end you want your true self to shine through your content in every area of your writing. Your true self is good enough, so why try being someone you’re not in the first place?
3. Being Real Is Easier
I think this one is pretty self-explanatory. It’s much easier being yourself than trying to be like someone else. Your work will flow more freely and your connections will form easier with readers.
The Internet can be intimidating! I get it.
At times you may feel overwhelmed with all the voices and personalities out there, but that doesn’t mean you have to change anything about yourself. Be you and be proud. Your readers will appreciate an honest writer sharing honest content and simply being a real person.
Have you had problems with people being fake? How did you grow from the experience or what did you learn?
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